Mavek vs Profound: AI Visibility for Lean Teams
Profound is enterprise AI visibility analytics, and the best in its category. Mavek is an AI marketing platform that includes AI visibility tracking alongside the SEO, content, and ads work that moves the number, from $125 a month.
The difference in one sentence
Profound measures how AI answer engines see your brand, in more depth than anyone else. Mavek measures a narrower slice of that and then does the marketing work that changes it. Which one you need depends on whether measurement or execution is your bottleneck.
Profound (tryprofound.com) was founded in New York in early 2024 by James Cadwallader and Dylan Babbs. It defined the answer engine optimization category and built the deepest analytics in it: Answer Engine Insights for citations and sentiment, Agent Analytics for crawler traffic, prompt volume data drawn from real conversations, and SKU-level visibility inside ChatGPT Shopping. Its pricing page in September 2026 lists up to nine answer engines on enterprise plans, including ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, Grok, DeepSeek, Claude, and Google AI Overviews. It has raised more than $335 million, most recently a reported $180 million Series D at a $1.8 billion valuation in September 2026, and says it serves more than 700 enterprises.
Mavek is a different shape of product. It is an AI visibility tracker, sitting inside an AI marketing platform that also runs SEO, content, Google Ads, Meta Ads, and email outreach, with real marketers reviewing the plan. The visibility data tells you that ChatGPT recommends two competitors and not you. The rest of the platform writes the pages, fixes the technical issues, publishes to WordPress, and tracks whether the answer changed.
That is why this page does not claim Mavek beats Profound at Profound's job. It does not. It claims that for a founder or a marketing team of one to five, the visibility number is rarely the bottleneck. Doing something about it is.
Enterprise analytics vs AI marketing platform
| Category | Profound | Mavek |
|---|---|---|
| What it is | AI visibility analytics platform, built for enterprise marketing teams | AI marketing platform: SEO, ads, content, outreach, plus AI visibility tracking |
| AI visibility depth | Citation analytics, prompt volumes, sentiment, shopping visibility across up to nine answer engines | Mentions, citations, position, framing and competitors across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, refreshed weekly |
| Agent traffic | Agent Analytics: which AI crawlers fetch and cite which pages | Not offered |
| Execution | AI Marketer agents draft content and stage it for approval | Crawls, keyword research, briefs, drafts, WordPress publishing, rank tracking, Google and Meta ads |
| Human team | Enterprise plans include account teams and forward-deployed marketing engineers | Real marketers review strategy on every plan; nothing goes live without approval |
| Pricing (Sep 2026) | Free trial tier, then custom enterprise pricing | $125, $499, or $1,299 a month, or Enterprise from $2,500 |
Why lean teams choose Mavek
Visibility is one job, not the whole job
Knowing ChatGPT does not mention you is a diagnosis. Mavek runs the treatment too: the pages, the technical fixes, the publishing, the rank tracking, and the ad campaigns that fill the gap while organic catches up.
Priced for a lean team
Profound is built and priced for enterprise buyers, and its public pricing page in September 2026 lists a free trial and a custom-quoted enterprise plan. Mavek publishes its prices, starts at $125 a month, and does not require a sales call.
People on your side
Mavek pairs the software with real marketers who review the plan and hold the approval gate. You get a second opinion on what the visibility data actually means for your business, not just the data.
When Profound is the better buy
Four cases where we would tell you to book the Profound demo instead.
You need deep citation analytics
Profound's Answer Engine Insights breaks down which sources each engine cites, how you are described, and how that shifts over time, across as many as nine answer engines on enterprise plans. Mavek's tracker covers five and refreshes weekly. If the citation graph is the work, Profound is the tool.
You need agent traffic analytics
Profound's Agent Analytics shows which AI crawlers fetch which pages and how bots see your site. Mavek does not offer this at all. For a large site trying to understand what GPTBot and its peers are actually reading, that product has no equivalent here.
You track thousands of prompts across markets
Enterprise Profound plans run daily tracking on large prompt sets in custom languages and regions, with API access and all-time history exports. A global brand with regional teams needs that volume. A twelve-person company does not, and Mavek is built for the second case.
You need SSO, SOC 2, and procurement-grade support
Profound's enterprise plan lists SSO and SAML, SOC 2 compliance, dedicated Slack support, and a named account team. If your security review requires those on paper, Profound has the paperwork ready.
What moving actually involves
Most teams reading this are not switching. They are deciding whether to buy enterprise analytics at all. If you have a Profound contract, keep the prompt sets you built: they are the most valuable thing in the account, and they paste straight into Mavek's tracker as the questions to monitor. Connect Search Console and GA4 over read-only OAuth, add the domains and markets you care about, and the rank tracker and visibility checks start on the next nightly run.
What you lose is depth. Mavek's AI visibility tracking covers five engines, refreshes weekly, and reports whether you are named, where you land, how you are framed, and which competitors appear instead. It does not reconstruct the citation graph, model prompt volumes, or show crawler traffic. What you gain is that the same platform writes the content brief, drafts the page, publishes it, and runs the ads, with a human checking each step before it goes live. If that trade sounds right, start with the guide to answer engine optimization and the roundup of AI visibility tools, which covers Profound alongside Peec AI, Scrunch AI, and AirOps.
Profound alternatives, answered
What is Profound?
Profound (tryprofound.com) is a New York company founded in early 2024 by James Cadwallader and Dylan Babbs. It sells an AI visibility analytics platform that tracks how brands appear in answers from ChatGPT, Perplexity, Google AI Overviews, Gemini and other answer engines, along with agent traffic analytics, prompt volume data, and AI marketing agents. It is widely treated as the category leader in answer engine optimization (AEO) and generative engine optimization (GEO) analytics.
How much does Profound cost?
As of September 2026, Profound's public pricing page lists a free trial tier (limited prompts, ChatGPT only) and an Enterprise plan with custom pricing that covers up to nine answer engines, API access, and SSO. Third-party reviews have described self-serve tiers at roughly $99 and $399 a month billed annually, but those were not on the pricing page when we checked, so treat any list price as unconfirmed and ask Profound directly.
What is Profound's valuation?
Profound raised a $96 million Series C at a $1 billion valuation in February 2026, led by Lightspeed. In September 2026 it was reported to have raised a $180 million Series D co-led by Sequoia and Kleiner Perkins at a $1.8 billion valuation, taking total funding past $335 million. Its funding announcements say it serves more than 700 enterprises, including over 10 percent of the Fortune 500.
Is Mavek a Profound alternative?
For a lean team, yes, with a caveat. Mavek includes AI visibility tracking for ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and pairs it with the SEO, content, ads, and outreach work that changes the result. It does not match Profound's depth in citation analytics, agent traffic, or prompt volume. If you need enterprise-grade AI visibility analytics on its own, Profound is the better fit.
Can I use Mavek and Profound together?
Yes. The overlap is only the visibility tracking. Teams that already pay for Profound can use Mavek for the execution half: content briefs and drafts, WordPress publishing, technical SEO fixes, rank tracking, and Google and Meta ads. Mavek reads Search Console and GA4 over read-only connections, so there is no conflict with another analytics tool.
What does Profound do for SEO?
Profound is not a traditional SEO tool. It does not run site crawls, rank tracking, or keyword research in the Google sense. Its focus is answer engine optimization: measuring and influencing how AI answers describe and cite a brand. Its AI Marketer agents can draft content and stage it for approval, but classic SEO execution is not the core product.
See what AI answers say about you, then fix it.
AI visibility tracking, SEO execution, content, and ads in one platform, with real marketers reviewing the plan. From $125 a month.