DO
Donna Strategy & Brief
Active

Plans don't win. Execution does.

Most strategy decks rot in Google Drive. Donna turns your brief into an execution plan your team actually follows. Owners. Dates. Approvals. Accountability baked in from day one.

Donna / Execution Plan Live
EV
Eva Google Ads brief — build 3 campaign variants
In Progress
CA
Carrie Blog content — 4 articles from keyword cluster
Queued
CA
Carrie Ad copy — 6 headline variants for search
In Review
SH
Sherlock GA4 setup — conversion tracking audit
Done
2 items awaiting your approval
< 2hrs Strategy document ready from brief to complete
Zero Tasks dropped or missed across the team
100% Approval coverage before anything goes live
How It Works

From brief to full execution plan.

Donna runs the six-phase process that turns a rough brief into a coordinated marketing operation.

01
Intake

Brief Intake & Context

Donna starts by absorbing everything about your business. She captures your goals, budget, target audiences, brand voice, competitive landscape, and success metrics. Nothing moves forward until the brief is complete and clear.

Business goals and KPIs documented
Budget and timeline confirmed
Audience profiles captured
Brand and tone guidelines recorded
02
Research

Market & Audience Research

Donna expands the brief with market context. She analyses your competitive landscape, identifies audience segments, and maps the channels most likely to reach them. Every recommendation is grounded in data, not assumptions.

Competitor analysis summary
Audience segment profiles
Channel opportunity map
Key market insights documented
03
Strategy

Strategy Document

Donna produces the master strategy document that every other agent works from. It covers positioning, channel mix, content approach, campaign priorities, and expected outcomes. This is the single source of truth for the entire engagement.

Full strategy document
Channel and campaign priorities
Positioning and messaging framework
90-day roadmap
04
Plan

Execution Planning

Strategy without a plan is just a document. Donna breaks the strategy into specific tasks, assigns them to the right agents, sets timelines, and establishes milestones. Every deliverable has an owner and a deadline before any work begins.

Task list with agent assignments
Timeline and milestone schedule
Dependency map between tasks
Review and approval checkpoints
05
Orchestrate

Agent Orchestration

With the plan locked, Donna activates the right agents for each task. Eva gets the paid media brief. Carrie gets the content brief. Sherlock connects the data sources. Donna keeps every workstream aligned and moving, flagging blockers before they become delays.

Briefs dispatched to each agent
Cross-agent dependencies tracked
Progress monitored in real time
Blockers flagged and escalated
06
Approve

Approval Routing

Nothing goes live without your sign-off. Donna manages the approval layer, routing completed work to the right reviewers, tracking feedback, and ensuring every piece of output meets the strategy before it reaches the world.

Approval requests sent to stakeholders
Feedback tracked and actioned
Revision cycles managed
Final sign-off confirmed before launch
Capabilities

Every strategy skill. One agent.

Donna covers brief intake, strategy creation, team orchestration, and approval management end-to-end.

Brief ExpansionStrategy DocumentationTask OrchestrationApproval RoutingTimeline ManagementAudience ProfilingCompetitive ResearchChannel PlanningCampaign PrioritisationStakeholder CommunicationMilestone TrackingDependency Mapping
Integrations

Connects to your workflow stack.

Donna reads your existing docs and pushes strategy outputs directly into the tools your team already uses.

Google Docs

Strategy document creation and sharing

Notion

Brief intake, knowledge base, and task tracking

HubSpot

Account context and CRM data for brief enrichment

Google Calendar

Timeline and milestone scheduling

Real Humans. Real Oversight.

Donna plans fast. Humans set the direction.

Donna's strategy documents are always reviewed by a senior strategist before they're shared with you or activated. Brand direction, positioning decisions, and audience choices involve human judgment. Donna does the heavy lifting; our team ensures it is right.

Talk to the Team
Pending Review
Q2 Strategy Document Ready for senior strategist review
Channel Mix Recommendation Reallocate 20% budget to paid social
The Full Team

Donna doesn't work alone. She briefs Eva on ads, Carrie on content and copy, Sherlock on data, and keeps everyone aligned.

Ready to put Donna to work?

Brief in. Strategy out. Every agent activated. Nothing missed.

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