If it doesn't scale, kill it.
Every dollar in your ad account is either working or leaking. Eva runs Google, Meta, and search with one rule: if a campaign doesn't move revenue, it's gone by Tuesday. No exceptions. No favourites.
From brief to optimised campaigns.
Eva follows a six-phase workflow that mirrors what a world-class paid media team does, without the headcount.
Business Context Ingestion
Before spending a single dollar, Eva reads your business. She ingests your goals, budget, target audiences, past campaign performance, and competitive landscape. She connects to your ad accounts and analytics to understand what has worked, what has not, and where the real opportunity sits.
Media Plan & Channel Strategy
Eva models ROI across every relevant paid channel and allocates budget where it earns the most. Not gut feel. Actual projected return based on your cost-per-click benchmarks, funnel conversion rates, and audience size. You get a media plan with channel mix, budget splits, and projected outcomes before a single campaign launches.
Ad Copy & Creative Brief
Eva briefs and drafts the creative layer. She produces headlines, descriptions, and CTAs for every ad format, coordinating with Carrie (Content, Copy & SEO) to make sure every word sounds like your brand at its best. She also specifies creative formats, image direction, and A/B test variants so launch day is a full creative package.
Campaign Build & Prioritised Setup
Eva builds the full campaign architecture: account structure, campaigns, ad groups, targeting, bidding strategy, and ad extensions. She sequences the launch by priority, starting with highest-confidence, highest-impact campaigns first. Everything is set up for clean data capture from day one.
Live Performance Tracking
Once campaigns are live, Eva is watching. She pulls data from Google Ads, Meta Ads Manager, GA4, and any other active channels into a unified performance view. She flags anomalies, tracks pacing against budget, and alerts you before small issues become expensive ones.
Intelligent Campaign Optimisation
Eva acts like a performance analyst who never sleeps. She adjusts bids based on auction signals, pauses underperforming ad groups, scales winning creatives, and reallocates budget toward the highest-ROAS channels. Every change is data-driven, documented, and tied back to your original business targets.
Every paid media skill. One agent.
Eva covers the full paid media stack, from campaign architecture to creative testing and cross-channel attribution.
Connects to your entire ad stack.
One-click OAuth. No engineering required. Eva reads and writes to every major ad platform from day one.
Google Ads
Full campaign management, bidding, and creative
Meta Ads Manager
Facebook and Instagram ad automation
Google Analytics 4
Conversion tracking and attribution
Google Search Console
Query data for search campaign context
WhatsApp Business
Click-to-WhatsApp campaign management and lead capture
HubSpot / CRM
Lead quality feedback and pipeline attribution
Eva is fast. Humans keep her honest.
Every campaign Eva builds is reviewed by a senior paid media specialist before it goes live. Major budget changes, new channel tests, and strategic pivots all go through a human approval layer. You get the speed of AI with the judgment of experience.
Talk to the Team →Eva does not work alone. She gets ad copy from Carrie, attribution data from Sherlock, and strategy direction from Donna.
Ready to put Eva to work?
She starts with your business goals and does not stop until ROAS improves.