Cold outreach isn't dead. Lazy outreach is.
Most cold email is a form letter with a first-name swap. Ari researches every prospect, writes sequences that sound human, and follows up until every opportunity is either booked or properly dead.
From prospect list to pipeline-ready leads.
Ari runs a six-phase outreach process that takes your ICP and builds a repeatable system for generating qualified conversations.
Prospect Research
Ari starts by building a targeted prospect list from your ideal customer profile. He searches for the right companies, finds the decision-makers within them, and verifies contact data before a single email is written. Only qualified prospects make it into the sequence.
Lead Scoring
Not every prospect deserves the same effort. Ari scores each lead based on company size, industry fit, job title, intent signals, and engagement history. Higher-scored leads get more personalised sequences. Lower-scored leads get efficient volume outreach.
Sequence Building
Ari builds multi-step email sequences tailored to each prospect tier. Each sequence has a clear arc: introduce, build relevance, offer value, ask. Every email in the sequence is written to feel personal, not automated — because the research behind it is real.
Campaign Launch
With sequences built and prospects loaded, Ari launches the campaign. He manages send volumes to protect your sender reputation, staggers sends across time zones, and monitors deliverability from the first email. Nothing goes to spam if Ari can help it.
Follow-up Management
Ari tracks every reply, open, and click. Prospects who open but don't reply get a different follow-up than those who clicked a link. Responses are triaged: interested replies are routed to your team immediately. Everything else is handled in the sequence.
CRM Sync & Reporting
Every interaction Ari tracks flows into your CRM. Contacts are created or updated, activity is logged, and interested prospects are moved to the right pipeline stage. Your sales team always knows who Ari has warmed up and where each conversation stands.
Every outreach skill. One agent.
Ari covers the full outreach lifecycle from prospect research and list building through to sequence management, reply handling, and CRM reporting.
Connects to your outreach stack.
Ari uses Apollo.io for prospect data, Gmail for sending infrastructure, and syncs every contact and interaction back into HubSpot.
Apollo.io
Prospect data sourcing, enrichment, and sequence management
HubSpot
CRM contact sync, pipeline management, and activity logging
Gmail
Outreach send infrastructure and reply tracking
Ari builds the pipeline. Humans close the deals.
All sequences are reviewed and approved before launch. Interested replies are routed directly to your sales team for handling. Ari never sends a sequence that hasn't been signed off, and he never handles a warm conversation on his own. The pipeline comes from Ari. The relationship is yours.
Talk to the Team →Ari gets his sequence copy from Carrie, prospect lists from Donna's ICP work, and syncs pipeline data to Sherlock for reporting.
Ready to put Ari to work?
Prospects researched. Sequences built. Follow-ups managed. Pipeline synced.