Every word. Earning.
Content marketing has a vanity problem. Pageviews. Time on page. Bounce rate. Carrie writes every word to rank and convert, then measures the only thing that actually matters. Revenue per post.
From audit to ranked content and copy that converts.
Carrie runs a six-phase process covering SEO, brand voice, content production, copy across every format, and outreach — all from one agent.
SEO, Content & Voice Audit
Carrie starts with a dual audit: SEO and brand voice. She crawls your site for technical issues, maps content gaps against what your audience searches for, and reviews everything you've published to understand your current tone, what's working, and where the voice is inconsistent. Nothing is built on guesswork.
Keyword Strategy & Voice Guide
Carrie builds your keyword cluster map and your brand voice guide in the same phase. Keywords tell her what your audience needs. The voice guide tells her exactly how to speak to them when she delivers it. Every channel, every format, every tone variation is defined before a word of content is written.
Content Calendar & Messaging Map
Carrie sequences your content calendar for maximum SEO impact and maps your messaging architecture across every campaign format. Articles are ordered by topical authority logic. Ad copy angles, email hooks, and landing page frames are all developed before production begins — so writing is fast and focused.
Content & Copy Production
Carrie writes across every format your brand needs: SEO blog posts, ad headlines, landing page copy, email subject lines, social captions, and product descriptions. Every piece is written to brief, in your voice, optimised for its specific conversion goal, and grounded in your keyword strategy. One agent covers the full content and copy stack.
On-page SEO & Copy Variants
Every page is fully optimised before it publishes. Carrie sets meta titles and descriptions, structures headings, adds schema markup, and validates internal links. For copy assets — ads, emails, landing pages — she produces multiple variants per format so you can A/B test angles, hooks, and CTAs systematically from day one.
Link Outreach & Localisation
Content without backlinks plateaus. Carrie identifies target sites, drafts personalised outreach emails, and builds the link pipeline that grows your domain authority over time. For brands running across markets, she also adapts copy for local tone and cultural context — not just translated, but rewritten to feel native.
Every content, copy and SEO skill. One agent.
Carrie covers the full stack: technical SEO audit, keyword strategy, content production, ad copy, email copy, landing pages, brand voice, and outreach.
Connects to your content and copy stack.
Carrie pulls data from your SEO tools, publishes into your CMS, and delivers copy assets directly into the tools your team uses to review and approve.
Ahrefs
Keyword research, backlink analysis, and rank tracking
Google Search Console
Search performance, indexing, and query data
Google Analytics 4
Content performance and organic traffic analysis
WordPress / CMS
Direct content publishing and on-page optimisation
Google Docs
Voice guide documentation and copy review workflows
Notion
Brief intake, copy banks, and brand guidelines storage
Carrie writes fast. Humans keep the voice.
Every piece of content and copy Carrie produces is reviewed by a senior strategist before it publishes or goes live. Brand positioning, editorial tone, and creative direction require human judgment. Carrie handles the research, drafting, and optimisation at scale. Our team ensures it sounds exactly like you.
Talk to the Team →Carrie works from Donna's strategy, supplies copy to Eva for ads and Ari for outreach sequences, and passes content data to Sherlock for attribution.
Ready to put Carrie to work?
Keyword strategy in. Ranked content and on-brand copy out. Every format covered.