Glossary

Marketing terms, explained.

No jargon walls, no fluff. Just clear definitions of the concepts that matter to modern marketers.

A strategy focused on creating and distributing valuable content to attract, engage, and retain a target audience.

The total cost of acquiring a new customer, calculated by dividing marketing spend by the number of new customers gained.

The total revenue a business can expect from a single customer over the entire duration of their relationship.

A strategy that addresses every stage of the buyer journey, from initial awareness through conversion and retention.

A model that maps the customer journey from first awareness of your brand through to purchase and beyond.

A metric that measures the return generated from marketing investments relative to their cost.

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