Marketing terms, explained.
No jargon walls, no fluff. Just clear definitions of the concepts that matter to modern marketers.
Content Marketing
A strategy focused on creating and distributing valuable content to attract, engage, and retain a target audience.
Read more →Conversion Rate Optimization (CRO)
The process of increasing the percentage of website visitors who take a desired action, such as purchasing or signing up.
Read more →Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, calculated by dividing marketing spend by the number of new customers gained.
Read more →Customer Lifetime Value (CLV/LTV)
The total revenue a business can expect from a single customer over the entire duration of their relationship.
Read more →Marketing Attribution
The process of identifying which marketing channels and touchpoints contribute to conversions and revenue.
Read more →Marketing Automation
Technology that automates repetitive marketing tasks like email, social posting, and ad management across channels.
Read more →Marketing Funnel
A model that maps the customer journey from first awareness of your brand through to purchase and beyond.
Read more →Marketing Qualified Lead (MQL)
A lead that marketing has identified as more likely to become a customer based on engagement, fit, and behavioral signals.
Read more →Marketing ROI
A metric that measures the return generated from marketing investments relative to their cost.
Read more →Pay-Per-Click (PPC) Advertising
A digital advertising model where advertisers pay a fee each time someone clicks on one of their ads.
Read more →Programmatic Advertising
The automated buying and selling of digital ad space using technology and data to target specific audiences in real time.
Read more →Skip the theory. See it in action.
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