Engagement is vanity. Growth is the goal.
Likes don't pay salaries. Emily runs your social the way a growth team should. Fewer posts. Tighter hooks. Only the formats the algorithm actually rewards right now, not the ones that worked last year.
From strategy to daily publishing.
Emily runs a six-phase process that takes your brief and turns it into a consistent, on-brand social presence across every channel.
Channel Audit
Emily starts by auditing your existing social presence. She reviews your current profiles, posting frequency, content performance, follower growth, and engagement rates. What is working gets kept. What is not gets replaced. The audit defines the starting point.
Content Strategy
Emily builds the content strategy from Donna's brief. She defines the content pillars, posting cadence for each platform, content mix (educational, promotional, community), and how each channel supports the broader marketing goals.
Content Creation
Emily creates the posts, captions, and copy for each platform. She adapts tone and format per channel — professional on LinkedIn, conversational on Instagram. Every post is written to brief, with hashtag research and optimal posting context included.
Scheduling & Publishing
Emily schedules posts at optimal times for each platform and audience. She manages the content calendar, ensures consistent publishing frequency, and queues posts in advance so your channels are always active even when your team is not.
Community & Trend Monitoring
Emily watches your comments, mentions, and DMs. She flags anything that needs a human response and surfaces trending topics relevant to your brand and audience. Opportunities to join relevant conversations are never missed.
Performance Optimisation
Emily reviews performance data weekly. She identifies which content types, posting times, and topics are driving the most engagement and reach. The content strategy is adjusted based on what the data shows, not assumptions.
Every social skill. One agent.
Emily handles content strategy, creation, scheduling, monitoring, and reporting across every major social platform your brand uses.
Connects to your channels directly.
Emily publishes directly to your connected social profiles and pulls performance data back in for continuous optimisation.
Content scheduling, story planning, and engagement monitoring
Professional content publishing and company page management
Page posting, ad post coordination, and audience insights
Google Analytics 4
Social traffic attribution and conversion tracking
Emily publishes consistently. Humans handle what matters.
Community management responses to sensitive comments or complaints are always reviewed by a human before replying. Campaign-level content strategy and any posts touching brand positioning go through your team's approval. Emily handles volume and consistency. Our team handles judgment calls.
Talk to the Team →Emily gets her brief from Donna, uses Carrie's copy and brand voice frameworks, and passes performance data to Sherlock for cross-channel analysis.
Ready to put Emily to work?
Strategy set. Calendar filled. Posts scheduled. Every channel covered.