Find signal. Kill noise.
Your GA4 is full of numbers. Almost none of them matter. Sherlock cuts the cross-channel noise and surfaces the two or three moves that actually move the business this week. Not next quarter.
From raw data to clear decisions.
Sherlock runs a six-phase process that turns disconnected channel data into unified insight and actionable recommendations.
Data Source Connection
Sherlock connects to every active channel and tool in your stack. Google Ads, Meta, GA4, Search Console, HubSpot — all pulling into one unified data layer. No manual exports. No fragmented dashboards. One clean feed of everything that matters.
Performance Benchmarks
Before Sherlock can identify what is improving, he establishes what normal looks like. He pulls historical data to set baselines for every key metric — traffic, conversions, ROAS, CPL, bounce rate — so future changes are measured against a real reference point.
Cross-channel Analysis
Sherlock sees patterns nobody else sees. He analyses performance across every channel simultaneously — identifying which channels are driving the most qualified traffic, where budget is being wasted, and which campaigns are contributing to pipeline without getting credit.
Funnel Analysis
Traffic means nothing if it does not convert. Sherlock maps every stage of your funnel — from first touch to closed deal — identifying exactly where leads are dropping off and what is causing the drop. Every leak in the funnel becomes a visible, addressable problem.
Anomaly Detection
Sherlock flags unusual patterns in real time — before they become expensive. A sudden CPA spike, a traffic drop, a conversion rate collapse — he catches these the moment they appear in the data and surfaces them with context so you can act fast.
Performance Reports
Sherlock delivers clear, actionable performance reports — not raw data dumps. Every report tells a story: what happened, why it happened, and what to do next. Reports are delivered on a regular cadence and can be generated on demand for any stakeholder.
Every analytics skill. One agent.
Sherlock covers data connection, cross-channel analysis, funnel mapping, anomaly detection, and reporting end-to-end.
Connects to your entire data stack.
One-click OAuth. Sherlock pulls data from every active platform into a single unified view with no manual work.
Google Analytics 4
Traffic, conversion, and audience behaviour data
Google Ads
Campaign performance and conversion attribution
Meta Ads Manager
Paid social performance and audience insights
Google Search Console
Organic search performance and query data
HubSpot / CRM
Pipeline and revenue attribution data
Sherlock finds the signal. Humans decide the action.
Sherlock surfaces anomalies and patterns. Our senior analysts validate the interpretation and decide what action to take. Data without judgment leads to bad decisions. Sherlock provides the data; humans provide the judgment.
Talk to the Team →Sherlock feeds performance data to every other agent. Eva uses it to optimise bids. Carrie uses it to prioritise content. Donna uses it to refine strategy.
Ready to put Sherlock to work?
Connect your data. Get clarity on every channel. Act on what matters.