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UTM Builder
Build trackable URLs in seconds.
Generate clean, properly formatted UTM links for every campaign. Paste your URL, fill in the parameters, and copy your tracking link.
Where the traffic comes from
Marketing channel type
The specific campaign name
Paid search keywords (optional)
Differentiate ad variations (optional)
Generated URL
Your tracking link
Fill in the fields above to generate your UTM link
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UTM Best Practices
Be consistent
Use lowercase and hyphens. "google" not "Google", "spring-sale" not "Spring Sale".
Keep it readable
Your future self will thank you. Use descriptive names that make reports easy to scan.
Document your conventions
Create a shared naming guide so your whole team tags campaigns the same way.
Automate your campaign tracking
Mavek auto-tags and tracks every campaign across every channel. No more manual UTM management.