FAQ Schema Generator
Type your questions and answers. Get valid FAQPage JSON-LD you can paste straight into the page. No signup, nothing stored, everything runs in your browser.
Add one pair per question that appears on your page. Copy the wording exactly as a visitor sees it.
Your FAQPage JSON-LD
You are marking up one page by hand. Mavek generates and maintains structured data across an entire site, and checks it stays valid as pages change.
Start Trial →What FAQ schema actually does now
FAQPage structured data labels the questions and answers on a page so machines can read each pair as a discrete unit. It changes nothing a visitor sees.
For several years it did something very visible: Google expanded FAQ markup into a dropdown list beneath your result, which took up more of the page and pushed competitors down. That is why every SEO checklist from that era tells you to add it everywhere.
In August 2023 Google withdrew the feature for almost everyone. FAQ rich results are now shown only for well-known government and health sites. If you add FAQPage markup to a commercial page today, you should expect no visual change in Google whatsoever, and any page telling you otherwise has not been updated since.
So why does this tool exist? Because the markup still earns its place, for a reason that has nothing to do with rich results. A question-and-answer pair is the most cleanly extractable unit of content on the web, and extraction is exactly what AI answer engines do. When ChatGPT, Perplexity, or an AI Overview builds a response, it is looking for self-contained passages where a question and its answer are unambiguous. FAQPage markup removes the guesswork. It is a permanent, cheap clarity improvement rather than a ranking trick, and clarity is the thing that survives algorithm changes.
The honest summary: add it where you genuinely have an FAQ, expect no rich result, and treat it as machine-readability work rather than as an SEO tactic.
Four rules that actually get enforced
Every pair must be visible
The exact question and answer text has to appear on the page for a user to read. Hidden markup is a violation, not a shortcut.
One FAQPage block per page
Multiple FAQPage objects on a single URL is the most common validation error. Put every pair inside one mainEntity array, which is what this generator does.
No user-submitted answers
If your visitors can post answers, that is QAPage, a different type. FAQPage is for answers you wrote and control.
Answers can contain basic HTML
Links, bold, and lists are allowed inside the answer text. Keep it simple, and never put promotional copy where the answer should be.
Where this markup still pays
Answer engines read structured data to work out what a page contains and which passage answers the question in front of them. FAQPage is the most direct signal you can give them, because you are handing over a question and its answer already paired.
This page practises what it recommends. The FAQ section below ships with FAQPage markup built by the same generator, and it is visible on the page exactly as the rules require.
FAQ schema, answered
What is FAQ schema?
FAQ schema, formally FAQPage structured data, is JSON-LD code that labels a list of questions and answers on a page so search engines and AI answer engines can read each pair as a discrete unit. It does not change what a visitor sees. It tells a machine which text is the question and which text is the answer.
Does FAQ schema still work in 2026?
It depends what you mean by work. Google restricted FAQ rich results in August 2023, and they now show only for well-known government and health sites, so for almost everyone the visible stars-and-dropdown treatment in search results is gone and is not coming back. The markup itself still parses, still validates, and still gives search engines and AI answer engines a clean question-and-answer structure. Anyone telling you FAQ schema will get you rich results today is working from a three-year-old playbook.
Why add FAQ schema if there are no rich results?
Because rich results were never the only reason. A question-and-answer pair is the most extractable unit of content there is, which matters when ChatGPT, Perplexity, or Google's AI Overviews are deciding what to quote. Marking it up removes any ambiguity about where the question ends and the answer begins. It is a small, cheap, permanent clarity improvement rather than a ranking trick.
Do the questions have to be visible on the page?
Yes, and this is the rule most people break. Google requires that the full question and answer text in your markup is visible to the user on that page. Marking up questions that only exist in the code is a structured data violation and can earn a manual action. If the FAQ is not on the page, do not mark it up.
Where do I put the FAQ schema code?
Inside a script tag with type application/ld+json, in either the head or the body of the page. Google reads both. The generator above outputs the complete script tag, so you can paste the whole block without editing it.
Can I use FAQ schema on every page?
You can, but you should not. It belongs on pages that genuinely contain a question-and-answer section, one FAQPage block per page. Google's guidance also excludes FAQs where users submit their own answers, and advertising or promotional content dressed up as a question. A product page with three fake questions written for the markup is exactly the pattern that gets ignored.
How do I test FAQ schema?
Paste the page URL or the code into Google's Rich Results Test, or use the Schema.org validator for pure syntax checking. Once it is live, the structured data reports in Search Console will flag errors across the site over time. Expect the Rich Results Test to validate the markup while telling you the page is not eligible for a rich result, which is the correct and expected outcome after the 2023 change.