AGENTS & SKILLS

Meet your
team of agents.

Six specialist agents. 35+ marketing skills. Each one built by domain experts, grounded in your data, and getting smarter every day.

Why Humans Are In The Equation

Some things a laptop can't do.

Strategy. Brand story. Customer empathy. Personality. These require human judgment, not just processing power. That is why every Mavek engagement comes with real humans working alongside your AI agents.

Your Team

Six agents. Zero busywork.

Donna portrait
Donna Strategy & Brief

Your account director. Turns a rough brief into an executable strategy — ICP-led audience work, competitor and category context, launch narrative, and pricing that lines up with what customers actually pay. The deck a strategy lead would build before anyone touches an ad account.

Customer ResearchMarketing PsychologyCompetitor AlternativesProduct Marketing ContextLaunch StrategyPricing Strategy
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Eva Paid Ads

Your media buyer. Runs Google Ads (search, shopping, PMax) and Meta end-to-end — campaign structure, ad creative variants, A/B tests, budget shifts, ROAS-first optimisation. The performance layer that pays for the pipeline.

Google Ads OptimizerGoogle Ads Search BuilderMeta Ads OptimizerPaid AdsAd CreativeAb Test Setup
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Carrie Content, Copy & SEO

Your content lead. Writes in your brand voice, plans the editorial calendar, audits and fixes on-site SEO, researches the keywords that convert, and builds programmatic pages at scale. Every asset that earns organic traffic.

CopywritingContent StrategyAi SeoKeyword ResearchSeo AuditProgrammatic Seo
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Sherlock Analytics, Data & CRO

Your analyst. Wires up tracking properly, connects revenue back to source, hunts churn, and rebuilds the moments users drop — signup, onboarding, paywall. Turns every dashboard into a next best action.

Analytics TrackingRevopsChurn PreventionSignup Flow CroOnboarding CroPaywall Upgrade Cro
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Emily Social Media

Your social lead. Plans the calendar, produces on-brand posts for every platform, watches trends, keeps community threads warm, and adapts creative for TikTok, Instagram, and LinkedIn — wherever your audience lives.

Social ContentContent SchedulingEngagement StrategyTrend MonitoringPlatform OptimisationCommunity
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Ari Lead Gen & Outreach

Your pipeline. Builds lead magnets and free tools that pull inbound demand, runs cold email and warm follow-ups, wires enablement into sales, and drops booked calls on your calendar. Every top-of-funnel move that ends in a meeting.

Cold EmailEmail SequenceLead MagnetsFree Tool StrategySales EnablementCalendar Scheduler
Capability Framework

Insight. Create. Activate.

Every agent operates within a three-phase framework that mirrors how the best marketing teams work.

Insight

Understand your market, audience, and competitive landscape.

Identity ResolutionAudience ProfilingTrend ExtractionCampaign StrategyJourney Mapping
Create

Build campaigns, content, and creative assets grounded in data.

Media PlanningCopywritingCreative IdeationAsset GenerationContent Calendars
Activate

Launch, optimize, and report across every channel.

Campaign OrchestrationWorkflow AutomationPerformance OptimizationAutomated ReportingReal-time Alerts
Expert Skills

35+ skills. Always learning.

Each skill is built by marketing specialists, tested against real campaigns, and updated continuously. Not generic AI prompts.

Donna portrait
Donna Strategy & Brief
  • Customer Research

    Runs interviews, mines reviews, and pulls the jobs-to-be-done that shape every brief.

  • Marketing Psychology

    Applies behavioural triggers — loss aversion, social proof, framing — to every touchpoint.

  • Competitor Alternatives

    Maps who else your buyers evaluated and finds the positioning gaps you can own.

  • Product Marketing Context

    Turns feature specs into buyer-facing benefits, messaging pillars, and objection handling.

  • Launch Strategy

    Sequences the announcement — teaser, launch day, sustain — with a channel plan and success metrics.

  • Pricing Strategy

    Models tiers and price points against willingness-to-pay research and competitor benchmarks.

Eva portrait
Eva Paid Ads
  • Google Ads Optimizer

    Audits live campaigns, cuts wasted spend, and rebuilds bid strategy toward the highest-ROAS keywords.

  • Google Ads Search Builder

    Ships new search campaigns from scratch — keyword sets, match types, ad groups, negatives, extensions.

  • Meta Ads Optimizer

    Tunes Advantage+ audiences, creative rotation, and placement mix to lower CPA on Facebook and Instagram.

  • Paid Ads

    Owns cross-channel paid strategy across Google, Meta, LinkedIn, and TikTok — one ROAS target, one plan.

  • Ad Creative

    Writes hooks, headlines, and body copy for static and video ads; ships fresh variants weekly to beat fatigue.

  • Ab Test Setup

    Structures head-to-head tests with clean splits, sample-size math, and readable win criteria.

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Carrie Content, Copy & SEO
  • Copywriting

    Writes on-brand landing pages, blog posts, and emails — every word aimed at one conversion goal.

  • Content Strategy

    Plans the editorial calendar around search demand, buyer stage, and internal linking priorities.

  • Ai Seo

    Optimises content for AI answer engines (ChatGPT, Perplexity, Gemini) — structure, citations, entity coverage.

  • Keyword Research

    Finds the queries your buyers actually type, sized by volume, intent, and ranking difficulty.

  • Seo Audit

    Crawls the site for technical, on-page, and content issues and hands back a prioritised fix list.

  • Programmatic Seo

    Builds thousands of targeted landing pages from structured data — one template, many long-tail wins.

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Sherlock Analytics, Data & CRO
  • Analytics Tracking

    Instruments GA4, server-side events, and consent — no missing conversions, no duplicate hits.

  • Revops

    Connects marketing spend to closed-won revenue so every channel gets credit for what it actually drove.

  • Churn Prevention

    Flags at-risk accounts from usage and billing signals, then wires a retention play before they leave.

  • Signup Flow Cro

    Rebuilds registration to strip friction, cut dropoff, and raise activation.

  • Onboarding Cro

    Restructures first-run so new users hit their aha moment before they close the tab.

  • Paywall Upgrade Cro

    Redesigns paywall and upgrade screens to lift free-to-paid conversion without hurting trust.

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Emily Social Media
  • Social Content

    Writes and designs posts sized for each feed — organic hooks, on-brand visuals, no template look.

  • Content Scheduling

    Publishes across every platform on a rhythm your audience learns to expect.

  • Engagement Strategy

    Turns comments and DMs into a flywheel — replies, reposts, community threads that build affinity.

  • Trend Monitoring

    Tracks what's breaking on TikTok, LinkedIn, and X so you show up while the trend still matters.

  • Platform Optimisation

    Adapts every post to the platform's native format — vertical video, LinkedIn carousel, X thread.

  • Community

    Nurtures your Discord, Slack, or Circle members — welcomes, weekly threads, escalations to the team.

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Ari Lead Gen & Outreach
  • Cold Email

    Writes and sends outbound sequences with deliverability guardrails, real personalisation, and clear next steps.

  • Email Sequence

    Builds multi-step nurtures — welcome, onboarding, re-engagement, winback — with segmentation and testing.

  • Lead Magnets

    Produces gated assets — reports, templates, calculators — that pull qualified emails off the site.

  • Free Tool Strategy

    Designs interactive free tools that solve one job well and route users into the paid product.

  • Sales Enablement

    Ships one-pagers, case studies, and decks that shorten the deal cycle for the sales team.

  • Calendar Scheduler

    Puts booked meetings on the calendar with timezone-aware routing and confirmation reminders.

Ready to meet your team?

Expert AI agents. Your real data. Real humans. Full execution.

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