Find out whether AI recommends you, or your competitor.
Tracker in private beta, opening at launch
When a buyer asks ChatGPT which tool to use, one name gets said out loud and the rest do not exist. That answer is measurable. It is not in your analytics, it produces no click, and no rank tracker will show it to you.
What AI visibility means
AI visibility is how often, and how favourably, a brand appears in the answers AI assistants give. It replaces position in a list of links with a harder question: when someone describes their problem to ChatGPT, does your name come up, where in the list, and described how.
This has quietly become a distribution channel with no dashboard. A recommendation inside an AI answer sends no referrer, so it lands in your analytics as direct traffic or as nothing at all. The brands winning that channel today mostly do not know they are winning it, and the ones losing it have no idea either.
What the tracker will record
Five signals per answer, per engine, per market. The tracker is in private beta and opens with the Mavek launch.
Whether you are named at all
The first question, and for most brands the answer is no. Every answer is checked for your brand under each spelling you register, not just an exact string match.
Where you land in a ranked list
When the answer is a numbered list of options, position matters the way it does in a SERP. Being sixth in ChatGPT's list of tools is a different problem from being absent.
How you are framed
Positive, neutral, or negative. Being mentioned as the cheap option and being mentioned as the serious one are not the same result, and volume metrics hide the difference.
Which competitors are named instead
Each answer is checked against the competitor set you define, so you can see who is occupying the recommendation you want.
What the engine cited
The sources behind the answer, where the engine exposes them. This is the actionable half: it tells you which pages to earn a mention on.
Five engines, ten markets
Including the United Arab Emirates and Australia, which most visibility tools treat as a rounding error on the United States.
ChatGPT
OpenAI, with geographic awareness
Claude
Anthropic
Perplexity
with geographic awareness
Gemini
Google AI Overviews
the AI block above the classic results
Markets: United States, United Kingdom, Canada, Australia, Germany, France, India, United Arab Emirates, Brazil, Japan, plus a global baseline. Geography changes the answer on the engines that support it, so each market is sampled separately rather than inferred.
Four reasons rank tracking cannot do this
There is no single result page
Two people asking the same question get different answers. Visibility is a distribution, not a position, so it has to be sampled repeatedly rather than checked once.
The query is a question, not a keyword
Nobody types 'crm software dubai' into ChatGPT. They describe a situation and ask what to use. The prompt set that matters looks nothing like a keyword list.
Ranking first does not mean being cited
Answer engines synthesise from sources they trust, which is a different signal from what ranks. Plenty of first-page sites are invisible in AI answers, and some cited sources rank nowhere.
There is no click to measure
If ChatGPT recommends you and the user acts on it, no referrer reaches your analytics. The mention is the outcome, which is exactly why it has to be measured directly.
What you can run now
The tracker is in beta. These are live and running client work today.
SEO and AEO
The optimisation work itself: extractable content, entity clarity, crawler access for GPTBot and ClaudeBot.
AI SEO
Crawls, keyword clusters, briefs, drafts, publishing, and daily rank tracking across ten markets.
Live $9 audit
Thirty minutes on your real site covering technical SEO and AI search readiness, with a prioritised roadmap.
AI visibility, answered
What is AI visibility?
AI visibility is how often, and how favourably, a brand appears in the answers that AI assistants give. Where SEO measures position in a list of links, AI visibility measures whether ChatGPT, Claude, Perplexity, Gemini, or Google's AI Overviews name you when someone asks a question in your category, where you sit if the answer is a ranked list, and how you are described.
How do you track visibility in ChatGPT?
You cannot read it out of an analytics tool, because an AI recommendation produces no referrer and often no click at all. It has to be measured directly: run a defined set of buyer questions against each engine on a schedule, then record whether the brand was named, in what position, with what sentiment, and which competitors and sources appeared alongside it.
Is AI visibility the same as SEO rankings?
No, and treating them as one number is the common mistake. They correlate loosely, because both reward authority and clear content, but they diverge often enough to matter. A page can rank first on Google and never be cited by an answer engine, and a source an engine leans on heavily may not rank at all for the same query.
How do you improve your visibility in AI answers?
Three things carry most of the weight. Let the crawlers in, since GPTBot, ClaudeBot, and PerplexityBot cannot cite what they cannot fetch. Write in self-contained passages that state a fact and its context in one place, because that is the unit an engine extracts. And earn mentions on the sources these engines already trust, since models lean on third-party consensus far more heavily than on your own marketing copy.
Does market matter for AI visibility?
Substantially, for the engines that are geography-aware. The same question asked from Dubai and from London can return different brands, which means a single global measurement will mislead any business that sells into a specific region.
What is the difference between AI visibility and AEO?
AI visibility is the measurement; answer engine optimization is the work you do to change it. You need the first to know whether the second is working, in the same way rank tracking and SEO relate to each other.
Know what AI says about you.
Early access opens with the Mavek launch. Join the list and we will turn it on for your brand first.