Google Analytics 4
Mavek connects to your GA4 property over OAuth and reads traffic, engagement, and conversion data live. Every agent decision that depends on what actually happened after the click reads from here.
This integration is read-only by design. Mavek reports on your analytics and plans against them. It does not create audiences, edit events, or change your GA4 configuration.
What gets connected
Pulled live from your property when a question needs it.
Sessions by channel
Traffic grouped by default channel: organic, paid, direct, referral, social, email. The view that tells you which investment is actually working.
Engagement metrics
Engaged sessions, bounce rate, and average session duration, so quality is visible alongside volume.
Conversion events
Counts and conversion rate for the GA4 events you care about, whether that is purchases, leads, or a custom signup event.
Any date range
Absolute dates or relative windows like the last thirty days, with period comparison for anything Mavek reports.
Custom dimensions and metrics
The report is not fixed to a template. If a dimension exists in your property, Mavek can group by it.
What Mavek does with it
GA4 is the independent scoreboard every other integration gets measured against.
Closes the loop on campaign decisions
Ad platforms report their own conversions and tend to flatter themselves. GA4 gives Mavek a single independent view of what happened after the click, across every channel at once.
Grades content on outcomes, not traffic
A page that brings sessions and no engaged sessions is a different problem from one that brings few visitors who all convert. Mavek reads both before deciding what to write next.
Answers questions in plain language
Ask which channel drove conversions last month, whether organic engagement is improving, or what changed after a launch, and the agent queries GA4 and answers from the data.
Feeds the reporting layer
GA4 sits in the same cross-channel reporting warehouse as your ads and Search Console data, so one report covers the whole picture instead of three exports.
Live in three steps
Connect via OAuth
Authorize Mavek in your Google account and select the GA4 property. Read-only analytics scope.
Stays connected
Mavek uses an offline OAuth flow, so the connection keeps working past the first hour without you reauthorizing mid-conversation.
Ask, or let it report
Query your analytics conversationally, or let Mavek pull GA4 into scheduled cross-channel reporting.
Read-only, by design
Mavek uses Google's OAuth 2.0 protocol, so your credentials are never stored on our servers. The analytics scope Mavek requests is read-only: it can run reports and nothing else. You choose which property to connect, and access can be revoked instantly from your Google account settings.
Mavek cannot reach your Gmail, Drive, or any other Google service through this connection.
One scoreboard for every channel.
Connect GA4 and every recommendation Mavek makes gets measured against what actually converted.