One voice. Every channel.
Every brand dies the same way. Twelve different voices across twelve different channels. Draper writes every word in one voice, tuned to the channel, aligned to strategy, never off-brief.
From brief to copy that converts.
Draper runs a six-phase process that takes your strategy and turns it into copy across every format your campaigns need.
Brand Voice Audit
Draper starts by reading everything your brand has ever published. Landing pages, ads, emails, social posts. He identifies what is working, what is off-brand, and where the voice is inconsistent. The audit becomes the baseline for everything that follows.
Voice & Tone Guide
Draper codifies your brand voice into a reusable guide. It defines how you sound in every context: awareness ads, conversion pages, onboarding emails, customer support. Every other agent and every piece of content references this document.
Creative Ideation
Before writing a word, Draper generates angles. He maps your product benefits to audience pain points and brainstorms hooks, frames, and narratives. Multiple strategic directions are explored before committing to a single approach.
Copy Production
Draper writes the first drafts across every format needed: search ad headlines, landing page heroes, email subject lines, social captions. Every piece is written to brief, in your voice, and optimised for the specific conversion goal it serves.
Testing Variants
One headline is a risk. Draper writes multiple variants for every key piece of copy so you can A/B test systematically. Each variant explores a different angle, hook, or emotional trigger while staying grounded in the same strategy.
Localisation & Adaptation
When your campaigns run across markets, Draper adapts copy for local tone, idiom, and cultural context. He doesn't just translate. He rewrites. Each localised version maintains the original strategic intent while feeling native to its market.
Every copy skill. One agent.
Draper covers every format and use case from awareness-stage ad copy to post-click landing pages and retention emails.
Connects to your workflow stack.
Draper delivers copy directly into the tools your team uses to review, approve, and publish.
Google Docs
Voice guide documentation and copy review workflows
Notion
Brief intake, copy banks, and brand guidelines storage
HubSpot
Email and landing page copy for campaigns and sequences
Draper writes fast. Humans define the voice.
Brand voice, positioning direction, and campaign messaging strategy are human decisions. A senior strategist reviews Draper's voice guide and signs off on the creative direction before production begins. Copy volume and speed come from Draper. Strategic judgment comes from our team.
Talk to the Team →Draper works alongside every other agent. Eva uses his ad copy. Ari uses his email copy. Carrie uses his content frameworks.
Ready to put Draper to work?
Voice guide set. Copy briefed. Every format covered. Nothing off-brand.